British American Tobacco
British American Tobacco wanted to initiate a campaign that focused on it's proactive approach towards renewal, sustainability and new technology. We worked on campaign key visuals as well as a proposition for an updated logo.
• Visual Identity:
Logo, Key Visuals
• Brand Expression: Press Ad, Billboard
• Brand Expression: Press Ad, Billboard
Visual identity
Logo
Logo
This update maintains most of the current logo's valuable heritage while offering a more contemporary approach.
Key Visual
A new dawn for British American Tobacco.
Brand Expression
Press Ads
Press Ads
Billboards
This billboard would be made of real seeds that would sprout and grow to unveil the message of BAT's commitment to sustainability.
