Caviar House
Caviar House wanted to increase customer retention. With a retail presence inside airports in key locations worldwide, there was an untapped opportunity that we could use. The website also needed revamping. Our proposition included solutions that would address both challenges.
• Brand Strategy:
Digital Growth Strategy
• Visual Identity: Colour palette, Typography
• Brand Expression: Website, Store iPad Kiosk, Bar iPad Kiosk, Reward Card
• Visual Identity: Colour palette, Typography
• Brand Expression: Website, Store iPad Kiosk, Bar iPad Kiosk, Reward Card
Brand Strategy
Digital Growth Strategy
Digital Growth Strategy
With airport locations worldwide, the flow of customers is considerable. Yet, there is currently no way to follow up, and thus no way to grow fidelity. We suggested adding interactive kiosks, both in stores and seafood bars, where users could sign up to a newsletter while conveniently exploring the product range. Furthermore we recommended rewarding high spending customers with discounts on future purchases upon registration.
Visual identity
Typography
Typography
Bembo, typeface rich with heritage and origins going back to the XVI century highlights the sense tradition found in this brand. This is combined with Avenir, a typeface inspired by th aesthetic of the 1920s, a time that coincides with the opening of the flagship Prunier Restaurant in Paris.
Colour Palette
A sober and luxurious palette allowing products to stand out in an experience that is visually soothing.
Brand Expression
Website
Website
Mobile Website
Store iPad Kiosk
Aiming to attract passersby, this enticing presentation of both succulent dishes and product offering displays transitioning background images and mesmerising animated bubbles.
Bar iPad Kiosk & Reward Card
While customers sit at the bar waiting for their order, they can browse the Caviar House website. Customers spending above a certain threshold are offered a gift card with a code allowing them to obtain a discount on their next purchase.
