Institut Eternity
Swiss based beauty institute Eternity needed a new brand and more accurate market positioning, reflecting their expertise of the latest non invasive body sculpting technology geared towards both women and men. We proposed a gender neutral brand strategy, focusing on themes of purity and renewal.
• Brand Strategy:
Market Positioning, Brand Name
• Visual Identity: Logo, Colour palette, Typography
• Brand Expression: Storefront, Instore, Packaging
• Visual Identity: Logo, Colour palette, Typography
• Brand Expression: Storefront, Instore, Packaging
Visual identity
Logo
Logo
The human body is a natural self healer. Our busy lifestyles sometimes counter this process. The right technology can provide the additional push needed to help us regain a healthy balance. We developed a logo inspiring renewal from within, infinte potential, the purity of a water drop, the protection of a cocoon.
Typography
Visual Element
Colour Palette
Brand Expression
Storefront
Storefront
Instore
Packaging
