Hedge Lane Capital
This investment fund based in London needed a new visual identity, we focused on themes of growth and trust. We created a brand image which is grounded but not static, conservative without being plain, yielding and concurrently structured.
• Visual Identity:
Logo, Colour palette, Typography
• Brand Expression: Business cards, Brochure, Wallpapers
• Brand Expression: Business cards, Brochure, Wallpapers
Visual identity
Logo
Logo
The symmetry found in a flower is a strong symbol for the themes of structured growth that we wish to convey. Subtle hue gradations are used to achieve a gentle contrast while the perfectly aligned central spheres convey apprehensible coherence.
Typography
Visual Element
Colour Palette
Brand Expression
Business cards
Business cards
Brochure
Brand Guidelines
Wallpapers
